How to reinvent SERPs without looking like an amateur

These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Appealing to search engines and the users thereof is more important than it was in years prior. Normally, a new website will probably not emerge at the top of …

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Panda 4.2 as core ranking algorithm

If you recently moved to HTTPS or you plan to do so, mixed content is something you'll most likely have to deal with. The simple answer is no - search engine submission isn't necessary. That's why I always check the publish dates on their few most recent posts before pitching them …

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Carve out time for concentrating on bounce rates

You can see this in the above description. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. In …

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Make a good use of hits

With the advent of video hosting sites, blogs, and real-time social media, Google has enhanced the search experience. Because there has been quite some news about Google's Penguin update and before that its Panda update, people are blaming those. Your header tags provide structure and context for your article. Each …

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