How to diagnose Google algorithms related issues

Increasing sales should be viewed as a by- Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links, and more. Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the …

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Beginner's guide to bounce rates

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. The user should be able to intuitively relate the actions he needs to perform on the …

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Wait. Is cloaking really that simple?

A web search crawler normally first looks at the title tag of a webpage when examining options. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content (on-page factors), external profiles …

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