The evolution of bounce rate in SEO

Part of that professionalism means every piece of content you publish should have the writer's name 'their byline' attached to it. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search …

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The best way to escape Google's Panda penalty

Occasionally, you'll have to double check to ensure no duplicate pages have emerged, but for the most part, once you apply a one-time standard protocol for your URL creation, you'll be in good shape for the foreseeable future of your SEO campaign.im By now, everyone in the online marketing …

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How to reinvent SERPs without looking like an amateur

These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Appealing to search engines and the users thereof is more important than it was in years prior. Normally, a new website will probably not emerge at the top of …

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Define your goals with regards to RSS feeds

Better content will lower the bounce rates and will retain the users for a long time period on the website. Be smart with your supplementary material by deleting doorway pages, useless affiliated links, or clickable ads that could be considered SEO spamming. Agency SEOs have an edge because they have …

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Let's talk about walled garden sites

Repetition helps increase consumer ad recall as well as brand recall. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site's content in reference to the search and the quality …

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Beginner's guide to bounce rates

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. The user should be able to intuitively relate the actions he needs to perform on the …

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