Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

You see a result article something like the one shown in Figure 8-1. Visitors usually stay on these pages one to two minutes longer than pages lacking video. Do you think Preschool Software is expensive to run? Every InfoHost after the fourth only receives 0.2% of all traffic, and …

It's a way of showing the audience that you know what you're talking about, and that your article has real weight. The first is that no matter what, you're going to make mistakes, and when you do, there will be nobody to step in to take responsibility or help you …

If that's the problem, you will also find links to information on how to fix the problem and how to request a review of your site once it's been cleaned. Now we have something we can point to from Google about how to move forward after site was impacted in …

Regardless of what method you're using to add schema to your website, at some point, you might want to make sure the code is working as intended. No two media plans are alike. For a fun family day out, take a look at things to do in Hull this weekend …

It's reasonable to consider this as a factor, but it strays into "deadly sin" territory when you start using the number of links as the sole determining factor for your decision, or as the most important factor for comparing two companies' offers. And anything that is good for users is …

Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Online stores in particular often use filters in their search. Maybe storytelling in business is the answer for you? How More In Depth sites link to mine is defined as my site's …

Google says, "Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links." This, in particular, has a lot of people wondering, "can you still engage in guest posting as a way to get inbound links?" The answer depends on how you're doing it. Ongoing content is your best …

Crafting SEO translations is a balancing act. Many UK websites are built to support an offline business. Imagine waking up on Christmas day and seeing playground equipment in your back garden? Add Business Profile keywords into your content, including page titles, descriptions, and image alt text. SEO is here to …

Instead, you need to carefully balance your strategy, building relationships with other authorities, placing links only when relevant and valuable to users, attracting links naturally with your best content, and nurturing user relationships on social media. The quality of the content you create and post to your website and on …

Increasing sales should be viewed as a by- Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links, and more. Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the …