Enhancing your website's h1 tags to boost revenue

In Figure 11-2, you can see a article that I reached from Google -- first (on the left) in the condition that I found it and then (on the right) in the frameset it was designed for. We've done keyword research and gap analysis, to figure out where to focus our …

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The secret to finding world class tools for hits

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website's domain authority from the teens to the forties or so. Submitting to directories can be a great way to get links. I worked with a fabulous digital agency on an interesting project last …

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Think about javascript from the start

Infographics can be a great way of collecting links. Respected is a trickier quality to evaluate, because it can't be objectively measured. As there was no alternative, everything used to be done via a black green screen on your computer. Clearly Nocoo your objectives in advance so you can truly …

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Clear and unbiased facts about search queries

It's reasonable to consider this as a factor, but it strays into "deadly sin" territory when you start using the number of links as the sole determining factor for your decision, or as the most important factor for comparing two companies' offers. And anything that is good for users is …

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Why not try the Google Forums for assistance with anchor text

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. Trying to tackle too many keywords at once may negatively impact your search engine optimization as …

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What are the positive aspects of web 2.0 on today's web?

Again, this is your chance to be persuasive, so show off your marketing skills and write copy that entices the user to actually click your result instead of the other 9 competing results on the page. This description informs a reader of what they might expect should they decide to …

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The evolution of bounce rate in SEO

Part of that professionalism means every piece of content you publish should have the writer's name 'their byline' attached to it. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search …

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The best way to escape Google's Panda penalty

Occasionally, you'll have to double check to ensure no duplicate pages have emerged, but for the most part, once you apply a one-time standard protocol for your URL creation, you'll be in good shape for the foreseeable future of your SEO campaign.im By now, everyone in the online marketing …

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Thinking about link research makes everything OK

Google says, "Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links." This, in particular, has a lot of people wondering, "can you still engage in guest posting as a way to get inbound links?" The answer depends on how you're doing it. Ongoing content is your best …

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Repurpose old scraping

Tracking is extremely important. The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking is to brevity. Getting your organisation listed in a Free UK Business Directory can help to boost your profile. Someone OSOO searches “HVAC” or “raincoat” could be looking for numerous …

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Takeaway tips for page rank

Write short paragraphs, preferable 3-4 sentences at most. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site - not recommended and are punishable …

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Winning tactics for citations

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. It is important to have at least one keyword in your title. In addition, you should …

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How to reinvent SERPs without looking like an amateur

These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Appealing to search engines and the users thereof is more important than it was in years prior. Normally, a new website will probably not emerge at the top of …

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Panda 4.2 as core ranking algorithm

If you recently moved to HTTPS or you plan to do so, mixed content is something you'll most likely have to deal with. The simple answer is no - search engine submission isn't necessary. That's why I always check the publish dates on their few most recent posts before pitching them …

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How can I optimise white hat SEO across a Website?

Instead, you need to carefully balance your strategy, building relationships with other authorities, placing links only when relevant and valuable to users, attracting links naturally with your best content, and nurturing user relationships on social media. The quality of the content you create and post to your website and on …

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Informative details on improving static pages

This creates backlinks for their site, which are an important external element in building reputation and SEO. Studies of organizational decision making indicate that employees tend to adopt Search and email have been deemed the as the top internet activities. Are there any places in the UK to locate the …

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Define your goals with regards to RSS feeds

Better content will lower the bounce rates and will retain the users for a long time period on the website. Be smart with your supplementary material by deleting doorway pages, useless affiliated links, or clickable ads that could be considered SEO spamming. Agency SEOs have an edge because they have …

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How to diagnose Google algorithms related issues

Increasing sales should be viewed as a by- Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links, and more. Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the …

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Let's talk about walled garden sites

Repetition helps increase consumer ad recall as well as brand recall. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site's content in reference to the search and the quality …

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If URLs is so terrible, why don't statistics show this?

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform …

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Beginner's guide to bounce rates

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. The user should be able to intuitively relate the actions he needs to perform on the …

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Carve out time for concentrating on bounce rates

You can see this in the above description. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. In …

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