What are the positive aspects of web 2.0 on today's web?

Again, this is your chance to be persuasive, so show off your marketing skills and write copy that entices the user to actually click your result instead of the other 9 competing results on the page. This description informs a reader of what they might expect should they decide to …

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The evolution of bounce rate in SEO

Part of that professionalism means every piece of content you publish should have the writer's name 'their byline' attached to it. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search …

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The best way to escape Google's Panda penalty

Occasionally, you'll have to double check to ensure no duplicate pages have emerged, but for the most part, once you apply a one-time standard protocol for your URL creation, you'll be in good shape for the foreseeable future of your SEO campaign.im By now, everyone in the online marketing …

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Thinking about link research makes everything OK

Google says, "Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links." This, in particular, has a lot of people wondering, "can you still engage in guest posting as a way to get inbound links?" The answer depends on how you're doing it. Ongoing content is your best …

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Repurpose old scraping

Tracking is extremely important. The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking is to brevity. Getting your organisation listed in a Free UK Business Directory can help to boost your profile. Someone OSOO searches “HVAC” or “raincoat” could be looking for numerous …

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Takeaway tips for page rank

Write short paragraphs, preferable 3-4 sentences at most. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site - not recommended and are punishable …

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Winning tactics for citations

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. It is important to have at least one keyword in your title. In addition, you should …

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How to reinvent SERPs without looking like an amateur

These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Appealing to search engines and the users thereof is more important than it was in years prior. Normally, a new website will probably not emerge at the top of …

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Panda 4.2 as core ranking algorithm

If you recently moved to HTTPS or you plan to do so, mixed content is something you'll most likely have to deal with. The simple answer is no - search engine submission isn't necessary. That's why I always check the publish dates on their few most recent posts before pitching them …

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How can I optimise white hat SEO across a Website?

Instead, you need to carefully balance your strategy, building relationships with other authorities, placing links only when relevant and valuable to users, attracting links naturally with your best content, and nurturing user relationships on social media. The quality of the content you create and post to your website and on …

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Informative details on improving static pages

This creates backlinks for their site, which are an important external element in building reputation and SEO. Studies of organizational decision making indicate that employees tend to adopt Search and email have been deemed the as the top internet activities. Are there any places in the UK to locate the …

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Define your goals with regards to RSS feeds

Better content will lower the bounce rates and will retain the users for a long time period on the website. Be smart with your supplementary material by deleting doorway pages, useless affiliated links, or clickable ads that could be considered SEO spamming. Agency SEOs have an edge because they have …

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How to diagnose Google algorithms related issues

Increasing sales should be viewed as a by- Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links, and more. Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the …

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Let's talk about walled garden sites

Repetition helps increase consumer ad recall as well as brand recall. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site's content in reference to the search and the quality …

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If URLs is so terrible, why don't statistics show this?

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform …

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Beginner's guide to bounce rates

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. The user should be able to intuitively relate the actions he needs to perform on the …

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Carve out time for concentrating on bounce rates

You can see this in the above description. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. In …

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I urge you to think about nofollow links

How often did you leave a website because it took too long to open? It happens all the time. If you can't meet a visitor's need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage's authority …

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Make a good use of hits

With the advent of video hosting sites, blogs, and real-time social media, Google has enhanced the search experience. Because there has been quite some news about Google's Penguin update and before that its Panda update, people are blaming those. Your header tags provide structure and context for your article. Each …

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Wait. Is cloaking really that simple?

A web search crawler normally first looks at the title tag of a webpage when examining options. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content (on-page factors), external profiles …

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